About Us

Beauty Loft is more than a retailer. We are your U.S. expansion partner for K-Beauty. With over 15 years of industry expertise, we help Korean beauty brands grow beyond borders through seamless support in regulatory compliance, logistics, and key retailer placement. As American consumers seek authenticity, sustainability, and purpose, Beauty Loft uncovers each brand’s true story and delivers it to the U.S. market with precision and impact, bridging Korea’s innovation with America’s beauty future.